Vrai & Oro

Los Angeles, California
Photography – Paul Vu

The design of the store began by first taking our clients’ core values to heart – quality, simplicity and transparency. Custom designed furniture, lighting and details are found throughout, and are set against the backdrop of a curving white wall within a dark container. An archway intersects the curve, resulting in an unpredictable, yet familiar space. Also, rather than utilize a generic storefront display, the front of the store has been replaced with lush plants in a further effort to promote a modern lifestyle.

Set within the 1920’s concrete and steel market structure ROW in L.A.’s Arts District, the design expresses a refined simplicity while highlighting the spatial qualities of its surroundings.