Vanessa Seward Melrose Place
RETAIL | FASHION
LOS ANGELES | USA
2016 | Completed

The Vanessa Seward US flagship store sits on the world famous Melrose Place, and is the first store built outside of Paris for the designer.

Occupying a well known space at the east end of the street, the store's exterior carries the brand identity while leaving the existing structure intact. The interior features a large skylight which highlights the store's luxurious materials and design. Custom blue and brass display panels line the 1,300SF space, while a large central stone display seems to grow out of the matching stone floor. It features a small, yet exuberant, tropical garden that sits below the seamless elm ceiling. Fitting rooms are extremely private, and are lined with imported fabric and custom furnishings. Further details are found in the custom brass light fixtures and elm furniture.